About Us

Welcome to Wine on the Vine

Taste the land. Join the movement. Discover the Taste of Israel.

Wine on the Vine (WOTV) is a global gateway to the finest Israeli wines. This curated experience offers premium bottles, exclusive collections, and authentic terroir, bringing it straight to wine lovers around the world.

We partner directly with Israel’s most celebrated boutique wineries to offer you more than just wine — we deliver story, place, and character in every bottle.

What makes us different?

1. Direct access to premium Israeli wines — shipped internationally, with guaranteed freshness and care.
2. A curated connection to Israeli culture — from ancient vineyards to modern innovation, through a timeless tradition of winemaking.
3. Exclusive perks for our customers — including limited releases, subscription wine clubs, and personalized service.

Whether you’re exploring a single bottle or building your private collection, Wine on the Vine offers a seamless, high-touch experience for casual sippers and serious collectors alike.

From volcanic soils in the Galilee to bold reds of the Negev, Israeli wine is no longer a hidden gem. It’s ready for the world. And now, it’s ready for your table.

Wine on the Vine: Replanting the Roots of Zionism

🍇 Why Wine on the Vine Exists

• • A New Face for Zionism
  Launched in 2017, Wine on the Vine was created by the Israel Innovation Fund (TIIF) to reboot Zionism for the 21st century. It offers a fresh, cultural way to connect to Israel—especially for the next generation—outside the traditional frameworks of politics or religion.
• • From Trees to Vines
  Inspired by the tradition of planting trees in Israel, Wine on the Vine instead turns to grapevines—symbols of deep roots, growth, creativity, and continuity. The vine ties biblical legacy to modern Israeli innovation, technology, agriculture, and, of course, world-class wine.
• • Cultural Rebranding
  TIIF made Wine on the Vine its flagship initiative to transform how the world engages with Israel, not through conflict, but through culture. Wine becomes a new language of Zionism—personal, meaningful, and deeply rooted in the culture.

🌱 How It Works and Grows

1. Plant Your Vine
   Anyone around the world can symbolically plant a grapevine at a top Israeli winery. You receive a digital certificate and message, and your name takes root in Israeli soil.
2. Cultural Connection & Events
   WOTV hosts global wine tastings, vineyard tours, and “Jaffa Nights” events worldwide. It also launched Wine with Adam, a video series in which TIIF CEO Adam Scott interviews leading Zionist thinkers—such as Natan Sharansky and Gil Troy—while sharing a bottle of Israeli wine.
3. Building the Wine Economy
   Wine on the Vine plays a vital economic role by supporting Israeli wineries, farmers, and the broader agricultural sector. From north to south, planting vines strengthens both the land and the livelihoods that depend on it.

🎯 Why It Matters

• • Planting Culture, Not Just Crops
  As Bellos puts it, wine is “a modern expression of our ancient tradition… the deepest part of our culture.” Planting vineyards is a declaration: we are still here, and we are still growing. By 2019, more than 4,000 vines had already been planted through the platform.
• • Zionism Made Personal
  Wine on the Vine offers a non-political, non-religious way to engage with Israel. You don’t need to live there—you can plant a vine, order a bottle, or attend an event and feel just as connected.
• • Direct Economic Impact
  Every bottle purchased and every vine planted supports Israeli businesses, farmers, and the land itself. It’s a direct line from your hands to Israel’s soil.

🌿 How You Can Join

• 🌱 Plant a Vine – Choose your winery, dedicate it to someone meaningful, and receive a digital certificate.
• 🍷 Attend an Event – Join tastings, vineyard visits, and cultural gatherings worldwide.
• 📦 Order Israeli Wine – Delivered to your door, connecting your table to Israel’s vineyards.

Wine on the Vine is more than a project—it’s our generation’s contribution to the Zionist movement—a new institution rooted in culture, community, and continuity. Just like the original pioneers planted fields to build a nation, we’re planting vineyards to build a future. One vine at a time.